Whether you are an aspiring author, a published author, a publisher or one who provides services to those who publish, the purpose of this SLPA Blog is to provide information and resources on a full range of author/publishers issues and ideas.
  • Sunday, September 27, 2020 8:27 PM | Linda Austin (Administrator)

    Most authors need to have a social media presence - somewhere. Hopefully you have a website, maybe a blog as your home base, but spreading your net out to reach more people is important if you want your book to be known. Facebook page, Twitter, Instagram are the big three for most. But what to say on social media? Frances Caballo is someone to follow, and she has many ideas on what to post, not just on Twitter:

    Check Out These 55 Examples

  • Monday, August 10, 2020 1:38 PM | Linda Austin (Administrator)

    You don't HAVE TO have a blog, but the Google spider likes new content as it searches the web. And, blog posts give you reason to post on all your social media platforms. Make your posts relevant to your reader audience.

    "But consider this: a blog is your only searchable content archive that, if used properly, can bring in new readers while engaging your current fans."

    What to Write About on Your Author Blog from IndieReader

  • Friday, July 31, 2020 1:07 PM | Linda Austin (Administrator)

    Book marketing is not about pushing people to buy-buy-buy your books. It is about building relationships, especially with your particular reader audience. Successful novelist DiAnn Mills writes about building an author platform to make book marketing easier:

    7  Steps to Building a Writer Platform  

  • Tuesday, May 12, 2020 11:48 AM | Linda Austin (Administrator)

    While we are sequestering ourselves at home, here are some bookmarketing suggestions from Sandra Beckwith that you can do while watching Netflix.

    6 Ideas for Promoting Your Book While Watching TV


  • Friday, April 17, 2020 11:13 AM | Linda Austin (Administrator)

    When we can't hold public events in person, authors have to rely on online methods to hold book releases, publicize their older work, or otherwise keep themselves and their books in front of their fans and potential new readers.  Joel Friedlander's The Book Designer website recently featured a couple articles to help you.

    It's a Wide WIDE Virtual World! by Judith Briles

    Author Blogging: 5 Reasons to Start and 3 Ways to Do It Right by Brandon Cornett (and you should be blogging anyway)

  • Tuesday, April 07, 2020 10:55 AM | Linda Austin (Administrator)

    Amy Collins presented a bookmarketing workshop for us in 2018. During a time of crisis, publicizing your book too much can be off-putting. In this post, Amy gives tips on what you can do now to work on your marketing plan. Be safe, everyone!

    Book Promotion During a Pandemic

  • Tuesday, February 18, 2020 12:07 PM | Linda Austin (Administrator)

    Whether you write --whether fiction or nonfiction-- identifying your target audience BEFORE you start writing can help you keep focus while writing and will help you in your book marketing. Stephanie Chandler discusses and gives examples in her article on the Nonfiction Author's Association website:

    How to Clearly Define Your Target Audience So You Can Build Your Platform and Sell More Books

  • Thursday, January 23, 2020 11:20 AM | Linda Austin (Administrator)

    What kind of books do you write and what will readers get from them? A author's tagline is like an elevator speech - short and sweet, informative, intriguing. The Book Designer's post by Beth Barany will help you create your own brand and tagline so your book marketing will be more successful.

    5 Steps to Create the Tagline for Your Author Brand


  • Monday, December 09, 2019 8:52 PM | Linda Austin (Administrator)

    Book reviews are important, but how to get them?

    51 Book Review Resources for Indie Authors

  • Thursday, November 21, 2019 1:36 PM | Linda Austin (Administrator)

    From Sandra Beckwith of Build Book Buzz:

    10 Free Book Promotion Ideas

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