Whether you are an aspiring author, a published author, a publisher or one who provides services to those who publish, the purpose of this SLPA Blog is to provide information and resources on a full range of author/publishers issues and ideas.
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  • Tuesday, February 18, 2020 12:07 PM | Linda Austin (Administrator)

    Whether you write --whether fiction or nonfiction-- identifying your target audience BEFORE you start writing can help you keep focus while writing and will help you in your book marketing. Stephanie Chandler discusses and gives examples in her article on the Nonfiction Author's Association website:

    How to Clearly Define Your Target Audience So You Can Build Your Platform and Sell More Books

  • Thursday, January 23, 2020 11:20 AM | Linda Austin (Administrator)

    What kind of books do you write and what will readers get from them? A author's tagline is like an elevator speech - short and sweet, informative, intriguing. The Book Designer's post by Beth Barany will help you create your own brand and tagline so your book marketing will be more successful.

    5 Steps to Create the Tagline for Your Author Brand


  • Monday, December 09, 2019 8:52 PM | Linda Austin (Administrator)

    Book reviews are important, but how to get them?

    51 Book Review Resources for Indie Authors

  • Thursday, November 21, 2019 1:36 PM | Linda Austin (Administrator)

    From Sandra Beckwith of Build Book Buzz:

    10 Free Book Promotion Ideas

  • Tuesday, October 08, 2019 1:03 PM | Linda Austin (Administrator)

    Book descriptions are not the same as back-cover text. The description is the text you enter through Kindle Direct or Ingram or other sites that buyers see online with your book's profile. Learn more about this through an excerpt from a book by Penny Sansevieri of Author Marketing Experts:

    How to Improve Your Amazon Book Descriptions


  • Sunday, July 07, 2019 9:45 PM | Linda Austin (Administrator)

    Most authors fail at book marketing. After all that work writing and publishing, don't you want people to read your book? How will you let them know your books exist? Having a blog and posting regularly is one way to attract attention. Author-blogger Anne R. Allen gives some tips on blogging:

    10 Tips for a Successful Author Blog

  • Tuesday, May 28, 2019 1:33 PM | Linda Austin (Administrator)

    First-time authors often use a lot of words in their manuscripts, which can bog down the writing and distract readers. A good editor can help reduce wordiness and hone into the action. Depending on genre and writing style, some wordiness can add to the delight of the story, but for fast-paced mystery, thriller, or sci-fi, cutting down on words will create more tension and grip the reader. Always though, there is no need to repeat or to explain the obvious. An article by C.S. Lakin shows an example of how to cut words:

    How Novelists Can Say More with Less

  • Tuesday, April 23, 2019 12:40 PM | Linda Austin (Administrator)

    Do you have a blog and don't know what to say? Do you have a new book you want to publicize? Hosting another writer (of a related genre) on your blog or being a guest on another blog (of related genre) is a great way for both of you to publicize yourselves and gain more audience. Sandra Beckwith guest-posts about this on Joel Friedlander's blog:

    Sell More Books with Guest Blogging

  • Saturday, January 19, 2019 4:08 PM | Linda Austin (Administrator)

    School teachers may have told you to use creative dialogue tags, but they can be distracting - to the point of annoying if used too much. Here is a detailed explanation by Giacomo Giammatteo, multi-published fiction and non-fiction author, to help you learn more about this topic:

    If You Need Fancy Dialogue Tags, There's Something Wrong with Your Writing

  • Thursday, November 15, 2018 3:23 PM | Linda Austin (Administrator)

    At our November meeting, Andrew Doty of Editwright and Karen Tucker, the Comma Queen, gave a comprehensive discussion all about editing, and included tips on self-editing to make the manuscript the best it can be before submitting to a professional editor. That way, the editor can concentrate on making the manuscript better rather than fixing all the errors. This can lower your costs, too, since the editor's time is your money. 

    Joanna Penn just posted a helpful article of self-editing tips. (Note, she says you should still hire a professional editor!)

    Writing Tips:  10 Ways to Fake a Professional Edit


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