Whether you are an aspiring author, a published author, a publisher or one who provides services to those who publish, the purpose of this SLPA Blog is to provide information and resources on a full range of author/publishers issues and ideas.
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  • Tuesday, May 12, 2020 11:48 AM | Linda Austin (Administrator)

    While we are sequestering ourselves at home, here are some bookmarketing suggestions from Sandra Beckwith that you can do while watching Netflix.

    6 Ideas for Promoting Your Book While Watching TV


  • Friday, April 17, 2020 11:13 AM | Linda Austin (Administrator)

    When we can't hold public events in person, authors have to rely on online methods to hold book releases, publicize their older work, or otherwise keep themselves and their books in front of their fans and potential new readers.  Joel Friedlander's The Book Designer website recently featured a couple articles to help you.

    It's a Wide WIDE Virtual World! by Judith Briles

    Author Blogging: 5 Reasons to Start and 3 Ways to Do It Right by Brandon Cornett (and you should be blogging anyway)

  • Tuesday, April 07, 2020 10:55 AM | Linda Austin (Administrator)

    Amy Collins presented a bookmarketing workshop for us in 2018. During a time of crisis, publicizing your book too much can be off-putting. In this post, Amy gives tips on what you can do now to work on your marketing plan. Be safe, everyone!

    Book Promotion During a Pandemic

  • Tuesday, February 18, 2020 12:07 PM | Linda Austin (Administrator)

    Whether you write --whether fiction or nonfiction-- identifying your target audience BEFORE you start writing can help you keep focus while writing and will help you in your book marketing. Stephanie Chandler discusses and gives examples in her article on the Nonfiction Author's Association website:

    How to Clearly Define Your Target Audience So You Can Build Your Platform and Sell More Books

  • Thursday, January 23, 2020 11:20 AM | Linda Austin (Administrator)

    What kind of books do you write and what will readers get from them? A author's tagline is like an elevator speech - short and sweet, informative, intriguing. The Book Designer's post by Beth Barany will help you create your own brand and tagline so your book marketing will be more successful.

    5 Steps to Create the Tagline for Your Author Brand


  • Monday, December 09, 2019 8:52 PM | Linda Austin (Administrator)

    Book reviews are important, but how to get them?

    51 Book Review Resources for Indie Authors

  • Thursday, November 21, 2019 1:36 PM | Linda Austin (Administrator)

    From Sandra Beckwith of Build Book Buzz:

    10 Free Book Promotion Ideas

  • Tuesday, October 08, 2019 1:03 PM | Linda Austin (Administrator)

    Book descriptions are not the same as back-cover text. The description is the text you enter through Kindle Direct or Ingram or other sites that buyers see online with your book's profile. Learn more about this through an excerpt from a book by Penny Sansevieri of Author Marketing Experts:

    How to Improve Your Amazon Book Descriptions


  • Sunday, July 07, 2019 9:45 PM | Linda Austin (Administrator)

    Most authors fail at book marketing. After all that work writing and publishing, don't you want people to read your book? How will you let them know your books exist? Having a blog and posting regularly is one way to attract attention. Author-blogger Anne R. Allen gives some tips on blogging:

    10 Tips for a Successful Author Blog

  • Tuesday, May 28, 2019 1:33 PM | Linda Austin (Administrator)

    First-time authors often use a lot of words in their manuscripts, which can bog down the writing and distract readers. A good editor can help reduce wordiness and hone into the action. Depending on genre and writing style, some wordiness can add to the delight of the story, but for fast-paced mystery, thriller, or sci-fi, cutting down on words will create more tension and grip the reader. Always though, there is no need to repeat or to explain the obvious. An article by C.S. Lakin shows an example of how to cut words:

    How Novelists Can Say More with Less

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