Empowering authors to publish, promote, and sell more books.
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Next Meeting: 7:00 PM, Wednesday, October 14, 2020 via Zoom.us

Building a Better Book Brand

Join the St. Louis Publishers Association at 7:00pm for our next monthly Zoom meeting “Building a Better Book Brand”, featuring Cathy Davis.

If You Build It, They Will Come…

The one question we get asked the most is:  “How do I sell more books?” The tricky part is that you need to ask this question before your book ever gets published. Building your Author Brand Platform is one of the most crucial steps in developing your non-fiction book, yet it usually gets skipped by most authors. In their eagerness to “get published” an author will fast-forward through editing, hire a book designer, and upload their book for publishing before they ever think about selling.

Your book is a key marketing component for building credibility. You don’t want to cut corners or skip steps. Important factors to consider when building your Platform:

  • Who is your audience?
  • What motivates them to buy books?
  • What do you offer that they cannot get elsewhere?
  • How does your book highlight your area of expertise?
  • How will you monetize the content of your book within your business?
  • When does your target audience get motivated to buy your book? Is there a seasonal demand?

When you treat the marketing of your book just like a business, you increase your odds exponentially for attracting new clients and growing your business.

Blog excerpt originally posted at https://daviscreative.com/2020/07/08/if-you-build-it-they-will-come-why-an-author-brand-platform-is-crucial/. Edited for length. Reprinted with permission.

Cathy Davis is a #1 Amazon International Bestselling Author and the Founder/CEO of Davis Creative Publishing Partners, a branding, design, and publishing firm that provides concierge publishing services for authors throughout the U.S. and a handful of foreign countries. Visit Cathy at daviscreative.com.

INSTRUCTIONS: Sign up is free. You can join from your smartphone, computer, or tablet. If you’ve used Zoom before, it should connect right away. If it’s your first time, simply sign up, follow the prompts, and allow it to access your camera and microphone.  Click on this link for the meeting: https://zoom.us/j/86782144399 .  Meeting id is 867 8214 4399.  Password is 668448.

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Monthly Meeting Admission 
This Admission does not apply to Zoom video meetings

  • Members – FREE

  • Non-member Guests – $10 per person, cash or check at the door 

    (Guest fee will be applied to Membership if you decide to join at that meeting)
    Doors open at 6:30 PM for networking. Business meeting begins at 7:00 PM and continues till 8:30 PM.

    Our regular Monthly Meeting location 
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    Monthly meeting gatherings temporarily suspended during COVID-19. Meetings will be held online until further notice.

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    Argus Room  •  8001 Dale Ave.  •  Richmond Heights, MO 63117

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