Many authors are interested in YouTube—but aren’t sure where to begin. This session is designed to provide a clear, practical starting point.
Join Casandra McCottrell, YouTube-certified Creator Launch Strategist and founder of Channel Design, for a structured, approachable introduction to launching a YouTube channel. A TV-trained storyteller with a background in television producing and writing, Casandra helps beginners move from overthinking to publishing with clarity and purpose. She is also the Communications Director on the board of the St. Louis Publishers Association (SLPA).
As more creators turn to digital platforms to share their ideas, build visibility, and connect directly with their audience, having a clear and manageable way to show up online is more important than ever.
Whether you are starting from scratch or revisiting an idea, this session will provide practical guidance and next steps to help you move forward with confidence.
In this session, attendees will learn how to: 1. Clarify their message and channel focus. 2. Create a simple, repeatable content structure. 3. Begin connecting their work to an audience.
Connect with Casandra on LinkedIn
Attend in person. Members attend for free. The non-member guest fee is $10. Non-members must register and pay to attend.
Wednesday, July 8th, 2026
7:00pm at The HEIGHTS 8001 Dale Ave.
Richmond Heights, MO 63117
(doors open at 6:30pm)
Free for registered members, $10 for non-member registration.
JUL 8 “Launching Your YouTube Channel to an Audience” Casandra McCottrell
AUG 12 Social Media for Authors & Litweary Professionals with Jeff Bender
SEP 9 VENDOR SHOWCASE
OCT 14 Editing with Karen Tucker
OCT 23 or 24 Trivia Night at the HEIGHTS: Fri, Oct 23 or Sat, Oct 24
NOV 11 TBD
NOV SAT Workshop, “How to Publish Your Own Book” at STLCC
DEC 9 “Perfect Your Pitch” Bob Baker
