SLPA News & Views Archive 2012
2012 News & Views
St. Louis Publishers Association News & Views – December 2012
Selected highlights:
• WordPress Is for Authors by Yael K. Miller
• A Definition of Author Platform by Jane Friedman
• Articles to help you CREATE, PRODUCE, and MARKET your books:
o CREATE: How to Establish the Right Priorities to Grow Your Blog by Nathalie Lussier
o PRODUCE: 7 Things I’ve Learned So Far by Trebor Healey
o MARKET: The Importance of Your Personal Brand by Maria Elena Duron
• Bonus Blog Sightings:
o Publishing Options by Jan B. King
o How To Sell Self-Published Books: Read This First by Catherine (Caffeinated) Ryan Howard
o KDP Select: Is it worth it? (6 Takeaways From My Experience) by Shannon O’Neil
St. Louis Publishers Association News & Views – November 2012
Selected highlights:
• 7 Secrets for Amazing Author Websites by Thomas Umstattd Jr.
• Articles to help you CREATE, PRODUCE, and MARKET your books:
o CREATE: Writing Dazzling Dialogue by Lee Masterson
o PRODUCE: How to Find a Book Illustrator by Joanna Penn
o MARKET: The Back Story on Marketing Fiction by Rob Eagar
• What’s Ahead: Holiday Party and Networking “Blitz-en”, 12/12/12
St. Louis Publishers Association News & Views – October 2012
Selected highlights:
• October 10, 2012 meeting: “Marketing Novels for Success”
• Marketing 101: Leveraging an often overlooked marketing tool by Kristina Blank Makansi
• Readers Cross Genres by Therese Patrick
• Articles to help you CREATE, PRODUCE, and MARKET your books:
o CREATE: A Writer’s Best Friend by Mark Nichol
o PRODUCE: Self-Publishing Basics: Print on Demand (“POD”) --- What Is It? by Joel Friedlander
o MARKET: Why Facebook’s Valuation Shouldn’t Worry Marketers by Doug Schumacher
St. Louis Publishers Association News & Views – September 2012
Selected highlights:
• September 12, 2012 meeting: “Ready for Your Close-up: Prepping for Interviews and Public Appearances”
• “Help, I’m Stuck!!” undefined How to Get Started on the Stuff You Really Want to Accomplish by Jill Farmer
• The One Critical Attribute to Bring to Your Media Appearance by Kimberly Schneider
• Articles to help you CREATE, PRODUCE, and MARKET your books:
o CREATE: Concept: Choose, Don’t Mix by Doron Meir
o PRODUCE: Your Guide to 11 Kinds of Wordpress Blog Pages by Joel Friedlander
o MARKET: Why Agile Marketing is the Future of Digital Advertising by Simon Ward
St. Louis Publishers Association News & Views – August 2012
Selected highlights:
• August 8, 2012 meeting is our annual field trip. This year we visit Mira Publishing.
• Getting Your Book into the Marketplace by Linda Austin
• Should I Format My Book as an E-book? by Cathy Davis
• Articles to help you CREATE, PRODUCE, and MARKET your books:
o CREATE: How to Get Great Ideas Whenever You Need Them by Doron Meir
o PRODUCE: 10 Challenges to Innovation in Publishing by Paul Biba
o MARKET: 5 Ways to Publicize & Promote Your Book by Chuck Sambuchino
• Bonus Blog Sighting: How to Self-Publish an E-book by David Carnoy
St. Louis Publishers Association News & Views – July 2012
Selected highlights:
• July 11, 2012 meeting: “A Business and Legal Primer for Self-Publishersundefinedfrom Concept to Distribution, Part Two” -- Speaker: Mary Ann L. Wymore
• TOP TEN Tid-Bits from Book Expo America, 2012 by Sue Sylvia
• Are Books Becoming Too Long to Read? Featured article by Marc Wortman
• Articles to help you CREATE, PRODUCE, and MARKET your books:
o CREATE: 7 Simple Ways to Make a Good Story Great by Elizabeth Sims
o PRODUCE: What Can a Good Editor Do For You? by Patricia L. Fry
o MARKET: 6 Common Myths About Book Reviews by Yvonne Perry
St. Louis Publishers Association News & Views – June 2012
Selected highlights:
• June 13, 2012 meeting: “Social Media for Authors and Publishers” -- Speaker: Erica Smith
• Social Media for Authors: Forever in Search of Buzz by Lauren Cerand
• Are Books Becoming Too Long to Read? Featured article by Marc Wortman
• Articles to help you CREATE, PRODUCE, and MARKET your books:
o CREATE: The Hidden Aspects of Writing by Melissa Foster
o PRODUCE: E-Book Trends Revealed by Janet Swift
o MARKET: Social Media Is an Imperfect Sales Tool. Use It Anyway. by Nathan Bransford
St. Louis Publishers Association News & Views – May 2012
Selected highlights:
• May 9, 2012 meeting: “A Business and Legal Primer for Self-Publishersundefinedfrom Concept to Distribution” -- Speaker: Mary Ann L. Wymore
• Applying Copyright and Fair Use Laws to the Internet by Mary Ann L. Wymore
• A Checklist for Authors: From a Graphic Designer's Point of View Blog post by SLPA Member Peggy Nehmen
• Articles to help you CREATE, PRODUCE, and MARKET your books:
o CREATE: Writing a Novel People Want to Read by Chuck Sambuchino
o PRODUCE: Steps and Techniques for Sharper Proofreading and Editing by Melissa Donovan
o MARKET: How Self-Published Books Create Highly Profitable Businesses by Robert Skrob
St. Louis Publishers Association News & Views – April 2012
Selected highlights:
• April 11, 2012 meeting: “The Publishing History of Rachel DuPree” -- Speaker: Ann Weisgarber
• Four Things You Can Do to Reach Your Publication Goal by Ann Weisgarber
• You Can Do It! Blog post by SLPA Member Mary Elizabeth Moloney
• Articles to help you CREATE, PRODUCE, and MARKET your books:
o CREATE: The Writing Process: Step One by Roseann Biederman of Writer’s Digest
o PRODUCE: Smart Planning: The Reality of Book Distribution by Sea Hill Press
o MARKET: Creating a Personal Social Media Campaign to Get Published by Adria Saracito
St. Louis Publishers Association News & Views – March 2012
Selected highlights:
• March 14, 2012 meeting: “10 Things Every Author Should Know About Amazon.com” -- Speaker: Bob Baker
• Amazon Author Page URLundefined How to Grab Yours by Bob Baker
• Amazon’s Not-So-Best Practices SLPA Blog post by member Linda Austin
• Articles to help you CREATE, PRODUCE, and MARKET your books:
o CREATE: 10 Ways to Tell If Your Story Should Be a Memoir or a Novel by Adair Lara of Writer’s Digest
o PRODUCE: Book Design: Don’t Get Confused by Typeface Point Sizes by Joel Friedlander
o MARKET: The “Author Brand” and How to Create It by Patrick A. Berzinski
St. Louis Publishers Association News & Views - February 2012
Selected highlights:
• February 8, 2012 meeting: “How to Build Your Publishing Dream Team”
Speakers: Katherine Pickett, Cathy Davis, Sheila Burkett, Mich Hancock
• 6 Reasons You Need Professional Help! by Katherine Pickett
• Articles to help you CREATE, PRODUCE, and MARKET your books:
o CREATE: Self-Published Authors Still Rarely Make the Jump to Publishing House
o PRODUCE: Users Download 350,000 Textbooks from iBooks in Three Days.
o MARKET: Amazon Should Give Self-publishers More Data
St. Louis Publishers Association News & Views - January 2012
Selected highlights:
• January 11, 2012 meeting: “How to Make Your Book Look Good”
Speakers Peggy Nehmen and Sue Sylvia
• 10 things to know before you contact a designer, by Peri Peloni-Gabriel
• The healthy writer, by Jennifer Tobias
• Manuscript assessments: What to Expect
• Freebies for writers
• Word power
• Five simple ways to improve your ranking on Google, by Penny Sansevieri