The SLPA's January 8 meeting is all about getting a great start to 2014 and planning for the year. The success of your book is intimately related to getting you and your book publicly known as a resource to your ideal readers. Our three presenters will help you move forward in your efforts to become more recognized. It all begins with creating a vision of where you want to be by the end of the year, then taking steps toward that vision. Those steps include: Creating a workable marketing plan for your book, including:
Revisiting your website to make sure all is accurate and up-to-date Reviewing your branding efforts (do you have a consistent look across all platforms?) Getting a more in-depth understanding of how, exactly, one effectively participates in social media without advertising (hint: self-promotion is OK, but only infrequently) Identifying and sourcing the right experts to help you accomplish your vision throughout the year Ready to kick-start the new year and set yourself up for success as an author in 2014? Then this meeting is for you!
Peggy Nehmen, a veteran graphic designer, has a love of typography, book design, and all things creative. Her design studio, Nehmen-Kodner, provides branding and marketing for self-published authors, start-ups, and established companies. Peggy helps authors through the design process to produce customized book covers, and interiors. www.n-kcreative.com
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