Beyond the Book: How to Write Killer Book Titles and Back Cover Copy, Assemble Media Kits, and Craft a Fresh Message for Your Backlist Titles

Writing a book is easy, compared to selling it. This month, we focus on how to step out of “author mode” and write about your book in ways that motivate readers to buy it.

Writing “marketing copy” is a specialized discipline, and when you understand how to think through the process, you can connect with your reader in influential ways. In this session you’ll learn how to create compelling marketing copy, ranging from a strong title to back cover copy to positioning yourself as an interview guest.

We’ll cover:

• The strategic approach to writing about your book that makes readers want to buy
• How co-creation is changing the way products are marketed today
• Breathing new life into a backlist title
• Creating marketing material that people will want to keep
• Putting the tools the media needs at their fingertips

Join us on February 13. You’ll leave equipped with tools to help you think about your book in new ways that can help you sell more books.

Sue Sylvia is the Copy Editing Supervisor at Momentum, a global marketing agency, where she helps craft the messaging for clients as diverse as American Express, Microsoft, Coca-Cola, UPS and Smucker’s. She is also a publisher (Staircase Press) and book designer. Sue designs books and marketing material for many small publishers and loves mentoring authors and publishers on marketing and launching their books. She is a former member of the SLPA board.