The Profitable Way: Hand-Selling Your Books to Build Your Business

  • Wednesday, June 14, 2023
  • 7:00 PM - 9:00 PM

Join the St. Louis Publishers Association on June 14 for “The Profitable Way:  Hand-Selling Your Books to Build Your Business”, featuring author, marketing professional, and SLPA Vice President Cherie Postill.

Cherie Postill will share the why, where, and how to hand-sell your books. The why is no secret and doesn’t change with the genre; authors must sell books and find readers for their next book. Where you invest your time and money varies with your target audience. How you sell your book is the key to getting your book in the hands of your readers, building a fan base, and making a profit.

In this interactive session, authors will learn strategies for finding and choosing events that attract the most readers in their target market, where to sell fiction vs. nonfiction books, and the secret to why some authors consistently sell more books at events. Exercises include a challenge to “sell” your book/story to fellow participants in three sentences or less after learning techniques that make it EASY. Writers will be encouraged to begin a list of places to sell their books, share ideas and give feedback.

St. Louis Publishers Association Vice President Cherie Postill is a writer, a marketing professional, and a speaker. She is the author of How to Train a Beta Reader and Sell More Booksa nonfiction guide for writersShe teaches workshops to young writers, directs a summer writers camp for kids, and serves on the St. Louis Writers Guild board as a V.P. of Contests and liaison for 20+ school districts. Her debut fiction novel, Cory Summers and the Wrath of Naytas, is scheduled for publication in Spring of 2023, and her humor/adventure novel, Mediocre – Mayhem at the Middle School, is targeted for release in the Summer of 2023. Connect with her at 



CLICK HERE TO JOIN ON ZOOM (New Link as of 5/24/2023)


Meeting ID:  942 2744 8734

Passcode:  563402

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