TikTok and BookTok That Won't Stop

  • Wednesday, August 10, 2022
  • 7:00 PM - 9:00 PM
  • via Zoom.us

Join the St. Louis Publishers Association on August 10for “TikTok and BookTok That Won’t Stop:  The Hot Social Media Influencer Platform Taking the Bookish World by Storm”, presented byDesireé Duffy. You’ve heard all about BookTok on TikTok by now and how authors, publishers, and the literary world are using this creative platform in exciting ways to promote books. You may be wondering how you can get involved, and whether TikTok is just a fad or if it has staying power you can take advantage of. 

More than just a social media platform, #BookTok and #TikTok are communities for creatives to express themselves. The right kind of promotion can help authors and publishers build audiences and fanbases. The big questions, though:  Is it right for you? Will it work for your genre? What is the best way to find influencers on TikTok? How should you develop TikTok content that gets results? 

Find out how to collaborate with creators on #BookTok, get book reviews, and engage readers during this interactive webinar. (Dancing optional.) 

Key takeaways for attendees:

  • Pros and cons of developing your own TikTok profile and advice on getting started 
  • Knowing the community and making authentic connections 
  • How to develop a hotlist and contact popular #BookTok creators 
  • Finding creators and influencers on #TikTok that align with your genre and brand 
  • Letting go and being creative on this interactive and fast-paced platform 

Desireé Duffy is the Founder of Black Château, a marketing and public relations agency; Books That Make You, a Webby Award–winning multi-media brand that promotes books through its website, events, and show; and The BookFest® Adventure, a biannual livestream event that brings together booklovers from around the world. Visit blackchateauenterprises.com .  

ZOOM INSTRUCTIONS:  Sign up is free. You can join from your smartphone, computer, or tablet. If it’s your first time, follow the prompts and allow it to access your camera and microphone. Click on this link for the meeting:  https://zoom.us/j/86782144399. Meeting ID is 867 8214 4399. Password is 668448.

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