How to Sell Books by the Truckload!

  • Saturday, July 16, 2022
  • 9:00 AM - 12:00 PM
  • Online
  • 81

Registration

  • Join SLPA and register for the workshop at a $10 savings!
  • For SLPA members in good standing
  • Please enter your discount code

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How to Sell Books

by the Truckload

PLUS: Bookstagrammers, Influencers and more!

3 Great Sessions with Penny Sansevieri

Saturday, July 16, 2022
Online, 9 am – 12 pm

Pre-meeting 8:30 am, stay for the after-party


Penny Sansevieri is a best-selling author and internationally recognized book marketing and media relations expert. We are excited that she will share her knowledge with us directly—online!

SESSION 1: How to Sell Books by the Truckload on Amazon - 2022 Edition

Amazon is a great place to sell books, but most authors (and publishers) underutilize the free tools that Amazon offers. Metadata, keywords, editorial reviews, author videos, and Amazon’s back-end systems are also often misunderstood and underused. This deep-dive class will dig into all the pieces Amazon has to help you sell more books.

  • Understanding Amazon’s Relevancy Score and why it matters
  • Finding the best keywords to optimize your Amazon book page
  • Understanding categories and how to rank consistently #1 in your category
  • Good book descriptions: how to create one that will help your book sell
  • How to quadruple the reviews you get on Amazon
  • Quick tips to enhance your Amazon book page—and why you should!

SESSION 2: Amazon Master Class: Running Amazon Ads, Amazon Optimization, the Keys to a Successful Amazon Book Page, AND MORE!

This class will focus on key elements authors need to know to maximize Amazon to fully support not just their current titles but how to leverage backlist titles and plan better for future book launches. This class will cover how to:

  • Refresh your approach to Amazon Ads: With the new ads dashboard, working within Amazon’s ad system has gotten more confusing and more complex. We’ll look at some creative ways to drive more clicks and improve ranking.
  • Optimize keywords in Amazon Ads: How many do you need, and how can you find the right ones? Some new data suggests that the old ways of finding keywords are no longer working, so it’s time to catch up.
  • Ad types: which ones should you run and for how long?
  • Can Amazon ads help you with organic optimization? They can, and this class will break that down.
  • Understanding Amazon’s Relevancy Score and why it matters.
  • Finding the best keywords to optimize your Amazon book page.
  • Good book descriptions: how to create one that will help your book sell.
  • Quick tips to enhance your Amazon book page—and why you should!

SESSION 3: Bookstagrammers and Influencers, How to Find Them, Pitch Them, and Get Them to Review Your Book

If you’ve ever wondered how to get to bookstagrammers and bigger influencers, this class is for you.

If you’re ready to promote a new release or revive an already published title, a pitch to online influencers and bookstagrammers could be a major building block to your success. But where do you start?

This class will break down the various types of “influencers,” from bloggers to bookstagrammers and online media. We’ll dig into how to find them, how to pitch them, and how to get them to spread the word about your book!

Here's what you'll learn:

  • Who “influencers” are, how you can find them, and how to pitch to them.
  • Who bookstagrammers are, how to find them, and how to pitch them.
  • Creative ways to get your books in front of bookstagrammers.
  • How to find the best bloggers, influencers, and bookstagrammers for your book.
  • Adding podcasts to the mix—because they’re influencers too!
  • How to get the most out of your review, feature, or mention.
  • Long-term relationship building with influencers (yes,you can!) and why it matters.


Don't miss this information-packed workshop

with a renowned expert in book marketing!

SLPA members log in to our website to register,

Writing and Arts group partners be sure to register with your special code

JOIN SLPA AND ATTEND the workshop at only $80 ($60 + $20), a $10 discount!

The presentation will be recorded for those who have registered.


Penny Sansevieri is founder and CEO of Author Marketing Experts, Inc., specializing in turning self-published and traditionally published authors into success stories with innovative, personalized book promotion services and publicity campaigns. She is author of 18 books, including How to Sell Books by the Truckload on Amazon and her latest, From Book to Bestseller: The Savvy Author's Guide to Book Promotion, Smart Branding, and Longterm Success. Learn more about Penny on her website amarketingexpert.com, where you will find her informative blog. Find her on Twitter at @Bookgal and on Facebook and Instagram.




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