Self-publishing: A Business and Legal Primer from Concept to Distribution

Let’s face it. When it comes to publishing your own book, you would probably rather focus on creating the content and attracting readers. The business and legal aspects of getting your message out into the world are often an afterthought. But in today’s dynamic publishing environment, understanding the legal aspects will allow you to play by the rules and stay out of trouble.

Our speaker will be Mary Ann L. Wymore, an officer at Greensfelder, Hemker & Gale, P.C., in St. Louis. Mary Ann is a member of the firm’s litigation, communications and media, and intellectual property practice groups. She will give us an overview of the essential elements of the publishing process from a legal perspective.

At the May 9 meeting Mary Ann will cover the latest business trends and issues that today’s successful publishers need to consider:

• formatting and editing your book
• title and cover design
• Illustrations (works made for hire) 
• use of third party self-publisher vs. creation of your own "publishing house"
• developing and implementing your marketing and distribution strategy
• alternative media platforms
• protecting your revenue stream (whether to form a corporate entity to conduct your publishing efforts; insurance) 

These issues provide a full agenda. We scheduled Mary Ann to return in July for a second talk in this two-part series, where she will give an overview of your legal rights and obligations, such as copyrights, clearances, and indemnification.  

We hope you’ll join us May 9, when you will hear firsthand how to navigate the legal landscape and create a successful book.