Navigate Your Marketing Path to Success

  • Wednesday, June 09, 2021
  • 7:00 PM - 9:00 PM
  • via

Join the St. Louis Publishers Association on June 9 and learn how to “Navigate Your Marketing Path to Success”, presented by Geri Dreiling.

Writing a book is just the beginning. Whether an author has a book deal with a publisher or is self-published, most will need to be heavily involved in the marketing process. In this presentation, Geri Dreiling will share the marketing path for her novel Crime Beat Girl. Dreiling will discuss how she identified her target audience, set her campaign goals, and how she tracked her efforts and results. She’ll share how she weighed the pros and cons of prioritizing sales or reviews after a book launch. Finally, Dreiling will discuss social media promotions and testing Amazon ads.

Geri L. Dreiling is the author of the novels Crime Beat Girl and Erasing the Past. Dreiling’s background is eclectic. She is an award-winning alt-weekly journalist, a lawyer who represented clients in criminal defense matters, and she served a stint as the public information officer for the prosecutor’s office in the City of St. Louis. Dreiling currently teaches media law and media ethics as an adjunct professor for Webster University and Maryville University. Connect with her at

ZOOM INSTRUCTIONS:  Sign up is free. You can join from your smartphone, computer, or tablet. If it’s your first time, follow the prompts and allow it to access your camera and microphone. Click on this link for the meeting: Meeting ID is 867 8214 4399. Password is 668448.

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