Improve Your Writing and Sell More Books Using Beta Readers

  • Wednesday, February 10, 2021
  • 7:00 PM - 8:30 PM
  • via

As an author, you need beta readers. With the explosion of self-publishing, it is critical, now more than ever, that you take advantage of every technique to assure your work stands out in a crowded market to sell more copies and turn readers into lifelong fans. Beta readers are poised to help achieve these goals.

Join the St. Louis Publishers Association on February 10 at our next monthly Zoom meeting for “Improve Your Writing and Sell More Books Using Beta Readers,” featuring Cherie Postill.

Like every new product brought to market, writers need to beta test their manuscript. Throughout my thirty-year career working with product marketing giants like Anheuser Busch, Rawlings Sporting Goods, and Nestle Purina, I learned a few things about beta testing. One of the top three lessons is that every new product is beta tested before a public launch to identify weaknesses and validate strengths.

Many writers are not aware of the immense value of beta readers or how to utilize them. When I could not find a strategy and step-by-step process to beta test a novel, I designed one and tested it myself until it worked. The results are published in How to Train a Beta Reader and Sell More Books, my nonfiction guide for writers. Using the methods described in my book will give you a competitive advantage and make you a better writer.

Cherie Postill is an author, marketing professional, and speaker. She serves as a Vice President on the St. Louis Writers Guild Board and is an active member of the SLPA (featured in our September 2020 newsletter). Cherie also presents workshops for writers of all ages and serves as a liaison for more than 20 school districts.

Connect with her at or 

ZOOM INSTRUCTIONS: Sign up is free. You can join from your smartphone, computer, or tablet. If you’ve used Zoom before, it should connect right away. If it’s your first time, simply sign up, follow the prompts, and allow it to access your camera and microphone.  Click on this link for the meeting: .  Meeting id is 867 8214 4399.  Password is 668448.

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