Building a Better Book Brand

  • Wednesday, October 14, 2020
  • 7:00 PM - 9:00 PM
  • via

Join the St. Louis Publishers Association on October 14 at our next monthly Zoom meeting for “Building a Better Book Brand”, featuring Cathy Davis.

If You Build It, They Will Come…

The one question we get asked the most is:  “How do I sell more books?” The tricky part is that you need to ask this question before your book ever gets published. Building your Author Brand Platform is one of the most crucial steps in developing your non-fiction book, yet it usually gets skipped by most authors. In their eagerness to “get published” an author will fast-forward through editing, hire a book designer, and upload their book for publishing before they ever think about selling.

Your book is a key marketing component for building credibility. You don’t want to cut corners or skip steps. Important factors to consider when building your Platform:

  • Who is your audience?
  • What motivates them to buy books?
  • What do you offer that they cannot get elsewhere?
  • How does your book highlight your area of expertise?
  • How will you monetize the content of your book within your business?
  • When does your target audience get motivated to buy your book? Is there a seasonal demand?

When you treat the marketing of your book just like a business, you increase your odds exponentially for attracting new clients and growing your business.

Blog excerpt originally posted at Edited for length. Reprinted with permission.

Cathy Davis is a #1 Amazon International Bestselling Author and the Founder/CEO of Davis Creative Publishing Partners, a branding, design, and publishing firm that provides concierge publishing services for authors throughout the U.S. and a handful of foreign countries. Visit Cathy at

INSTRUCTIONS: Sign up is free. You can join from your smartphone, computer, or tablet. If you’ve used Zoom before, it should connect right away. If it’s your first time, simply sign up, follow the prompts, and allow it to access your camera and microphone.  Click on this link for the meeting: .  Meeting id is 867 8214 4399.  Password is 668448.

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