Reviews: Step One on the Road to a Successful Book Launch (and Ultimately Sales)

  • Wednesday, August 12, 2020
  • 7:00 PM - 9:00 PM
  • via

Join the St. Louis Publishers Association on August 12 at our next monthly Zoom meeting for “Book Reviews: Step One on the Road to a Successful Book Launch (and Ultimately Sales)”, featuring David Wogahn.

The challenge for every new book—especially those written by first-time authors with a small or nonexistent network of eager fans—is to convince readers to add one more title onto their To-Read list. Readers are looking for proof that a book is worth their time and money. One of the best ways to help them decide is through book reviews.

Even before the pandemic struck, the importance of book reviews has steadily increased, right along with the migration of bookselling from brick and mortar stores to online retailers. In online stores, those reviews become a permanent record of customer satisfaction and every book is just one click away from a comparable title.

Reviews of your book encourages readers to learn more, adds gravitas and credibility, serves as a marketing tool, and impresses third parties such as the media and influencers who may help to promote your book.

Instructions:  Sign up is free. You can join from your smartphone, desktop, laptop, or tablet. Zoom instructions to be posted here prior to the meeting.

During the meeting, you’ll learn:

  • How reviews are important to your book’s success
  • How to get more book reviews
  • How to avoid running afoul of Amazon’s review policies
  • How to leverage good reviews
  • How to handle negative reviews
  • 10 sources for soliciting reviews
  • Distinguishing between editorial and customer reviews, and editorial review best practices

David Wogahn is the author of five books including The Book Review Companion (featured in our December 2019 Newsletter), and is president of AuthorImprints, a publishing services company based in Carlsbad, California. He is a frequent speaker and trainer for organizations like the Independent Book Publishers Association (IBPA) and the Alliance of Independent Authors (ALLi). Visit him at

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