Relaunch! How to Recharge Older Books to Boost Sales Today

Join the SLPA on Wednesday, May 13 at 7:00pm for our monthly Zoom meeting—"Relaunch! How to Recharge Older Books to Boost Sales Today”—featuring author Dean Klinkenberg.  Do you have an older book that has been lost to time—a book that just isn’t selling, anymore? Or maybe you’ve learned a lot since you published one of your early books, and you’re wondering if there’s a way to apply your new knowledge to help boost that older book? Dean Klinkenberg faced these same issues. He published his first mystery, Rock Island Lines, in 2014, and the book received good reviews. Still, the book just wasn’t selling.

Dean will describe the steps he went through to identify the problems that limited potential sales and what he revised, including the book’s cover, blurb, and the narrative itself. He’ll also include before-and-after examples of what changed and why, plus share preliminary data on how those changes helped since the re-release in 2019. If you’re considering freshening up an old book for a re-release—or even want a refresher on the core elements that drive book sales—this meeting is for you. 

Instructions:  Sign up is free. You can join from your smartphone, computer or tablet. If you’ve used Zoom before, it should connect right away. If it’s your first time, simply sign up, follow the prompts, and allow it to access your camera and microphone. Zoom Meeting ID link will be provided on our website in May.

Dean Klinkenberg, the Mississippi Valley Traveler, is a former academic psychologist turned freelance writer with an abiding curiosity in the Mississippi River. He has published six guidebooks for travel along the Mississippi, and two Frank Dodge mysteries set in river towns. His work has also appeared in publications such as The National, the St. Louis Post-Dispatch, and the Minneapolis Star Tribune. For more information, visit: http://deanklinkenberg.com/