You can't expect people to buy your book if they don't know it exists. So, how do you create awareness of your book? You can spread the word yourself, you can buy advertising, or you can leverage already-established audiences and channels by utilizing the press.
Newspapers, TV channels, and radio stations are constantly looking for content to fill their daily cycles, and that can work to your advantage if you have something that appeals to them.
At the St. Louis Publishers Association meeting on Wednesday, January 9, 2019, communications expert Brooke Foster (co-founder of the branding, design, and marketing collective Novella and graduate of the Iowa Writers' Workshop) will share her insider tips for getting press coverage. Learn how to write a press release, what to say, and whom to contact — plus other strategic insights to get your book noticed.
If you’re ignoring your opportunities for interviews, book reviews, and press coverage, you’re making a mistake. The media and its consumers are all looking for content, and you can be providing it — and increasing your book sales in the process.
St. Louis Publishers Association Monthly Meeting:
2nd Wednesday of the Month (January 9, 2019)
The Heights: Richmond Heights Community Center, in The Argus Room
8001 Dale Ave., Richmond Heights, MO, 63117
Doors open at 6:30pm for networking; meeting begins at 7:00pm
Monthly meeting cost: FREE for members, $10 for non-members (guest fee will be applied to membership if you decide to join at that meeting)