The Importance of Building Your Visual Identity

  • Wednesday, June 13, 2018
  • 6:30 PM - 9:00 PM
  • The Heights: Richmond Heights Community Center, in The Argus Room

What is the promise you’re making to your readers? What is your reader looking for? One key to effectively marketing your book is a visual identity, so your readers know who you are and what you’re promising.

Your image and reputation are starting points for your brand. It’s the way you package and present yourself and it’s an essential component of marketing your book.

In her presentation to the St. Louis Publishers Association on Wednesday, June 13, book designer Peggy Nehmen will focus on visual basics, tips, and insights, including questions to get you thinking. A good identity is worth a thousand words. It’s possible for someone like you, a writer or author, to create a style with just a little bit of knowledge. Get ready to take notes as you learn:

  • How a good identity sets you apart from others in your genre
  • How to be memorable and on the minds of your audience
  • How to represent who you are through visuals
  • How to connect to your target audience
  • How consistency of visual style helps to build a brand

Peggy Nehmen, a veteran graphic designer, has a love of typography, book design, and all things creative. Her design studio, Nehmen-Kodner, provides branding and marketing for self-published authors, startups, and established companies. Peggy guides authors through the book design process to produce customized covers and interiors. Learn more about her work at


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