Savvy Media Relations for Authors: The New Rules of Profitable Self-Promotion

  • Saturday, June 20, 2015
  • 9:00 AM - 12:00 PM
  • Westborough Country Club, 631 S. Berry Rd. 63122


  • SLWG members, please enter the code from your SLWG email announcement to get the discount rate of $15 for registration.

The SLPA presents Joan Stewart (aka The Publicity Hound) for this special workshop. 


Learn how to become a sought-after expert on your topic, using a wide variety of free and inexpensive tools. Joan will also reveal how the lines between old and new media have blurred, and what this means for publicity-seeking authors like you. 

Here’s just some of what Joan will cover in this three-hour session:

  • Why the money isn’t in the book but in spinoff products and services most authors never think of creating.
  • The plethora of online book review and book recommendation sites where authors are promoting their books and building audiences of raving fans.
  • How to use sites like Twitter, Facebook and LinkedIn to connect with traditional journalists (eight out of ten journalists use these sites to find sources for articles).
  • The “little extras” you can offer to journalists and bloggers to convince them to cover your story.
  • How to create your own TV channel on YouTube and use your videos as part of your publicity campaign.
  • The worst mistakes authors make when trying to create publicity (Hint: The first one is on your business card).

Saturday, June 20, 9 a.m. until Noon

Westborough Country Club

631 S. Berry Rd.

St. Louis (Oakland), MO 63122

$15 for SLPA members, $30 for Non-members

To sign up for this great event, click on the Register button on this page.


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