Sell More Books With Branding

  • Wednesday, July 08, 2015
  • 6:30 PM - 9:00 PM
  • THE HEIGHTS: Richmond Heights Community Center

How can you stand out in a sea of authors? You need a brand.

At our July meeting, multi-published fiction author, Claire Applewhite, and memoir writer and publishing consultant, Linda Austin, will discuss their brands and how they developed them.

They will share expert advice and brand-building tips you can use to develop your own strong, marketable brand. These techniques will enhance your image and ultimately help you sell more books.

This not-to-be-missed discussion will cover:

  • What is a brand?
  • Why is branding important?
  • What is niche branding and what can it do for you?
  • How do you find your brand?
  • How the right logo helps to communicate your brand?
  • How can you carry branding through to your books and website design?
  • How can you use branding in book signing events?
  • How can you engage social media to convey and grow your brand?
  • Learn how to stand out and be memorable!


Claire Applewhite is a mystery writer and graduate of St. Louis University. Her published books include “The Wrong Side of Memphis”, “Crazy For You, St. Louis Hustle”, “Candy Cadillac”, “Tennessee Plates”, and “The Doctor's Tale”. She is an adjunct professor at the University of Missouri, St. Louis and the Acquisitions Editor for Smoking Gun Publishing LLC.

Claire has served as president of the Missouri Writers Guild and Board member of the Midwest Chapter, Mystery Writers of America. She is also a member of the St. Louis Metropolitan Press Club, St. Louis Writers Guild, Sisters in Crime and the Ozark Writers League.

Websites: and

Linda Austin encourages memoir writing and provides self-publishing information through her Moonbridge Books website. She also speaks about social media marketing for authors.

She was the ghostwriter for her mother’s World War II Japan memoir, “Cherry Blossoms in Twilight”, and wrote “Poems That Come to Mind:  For Those Who Love Someone With Dementia”, both published through Moonbridge Publications.

Linda is a long time board member of the St. Louis Publishers Association and a member of the St. Louis Writers Guild. She is currently working on a Korean War memoir.


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