Frugal Marketing & Sunday Dinner with Shel Horowitz
Sunday, May 15, 2005
Seminar Details, Registration Information, Hotel Rates and Driving Directions

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Frugal Marketing and Sunday Dinner, May 15 with Shel Horowitz

Effective marketing doesn’t have to be expensive.

On the contrary, often times, the marketing that does the most good has a very low dollar outlay. Join us as Frugal Marketing Expert Shel Horowitz shares an overview of some of the best and cheapest marketing strategies for getting your message heard and selling more books. You'll be astounded at how little it can cost to achieve so much!

• Turn major print, electronic, and Internet media into your own press agents (going far beyond press releases).

• Generate and encourage word-of-mouth referrals.

• Build clientele through active participation online.

• Achieve marketing momentum by becoming known as an expert.

Marketing for Authors and Book Publishers:

• Why it's not good enough to say "new book" — and what to say instead…

• How you might sell more books OUTSIDE of bookstores…

• Build local success, then spiral out nationally…

• Cyberselling…

• Special Sales…

Get a jump-start on your week with this evening of valuable marketing wisdom and networking.

Seminar Schedule for Sunday, May 15
  Check-in begins at 4:30 PM till 5:30 PM
  Shel’s Program begins at 5:30 PM - 6:15 PM
  Networking Dinner at 6:15 PM
  Shel’s Program resumes at 7:15 PM - 8:15 PM
  Shel will sign his books after the program

Be frugal and register by the earlybird deadline!

General Admission:
  $60.00 earlybird - by May 5
  $75.00 advance - by May 11
  $90.00 at the door

SLPA & PMA Member Admission:
  $45.00 earlybird - by May 5
  $60.00 advance - by May 11
  $75.00 at the door

Mail the registration form along with a check payable to St. Louis Publishers Association to:
  SLPA
  P.O. Box 410182
  Creve Coeur MO 63141

Hotel Information and Driving Directions

Sheraton Clayton Plaza Hotel
7730 Bonhomme Avenue
314-863-0400

Room Reservations

For room reservations call 314-863-0400 and mention the St. Louis Publishers Association to get the special room rate of $99.00 + tax (single or double occupancy)*.

*This special rate is non-commissionable, and subject to current taxes. Currently, the tax rate is 13.825% plus 85 cents per room per night. Check-in time is 3:00 PM. Room assignments prior to that time are on availability basis only. Individual reservations must be cancelled by 4:00 PM the day of arrival to avoid charge as a no-show.

Driving Directions

From East
Take Interstate 40/Interstate 64 West to Hanley Road. Go north on Hanley Road until you come to Bonhomme Avenue. Turn left onto Bonhomme Avenue and proceed to the hotel.

From Lambert-St. Louis International Airport
Take Interstate 70 East to Interstate 170 South and exit on Ladue Road. Make a right on Ladue, right on Bemiston and a left on Bonhomme. The hotel is on the right hand side.

From West
Take Interstate 40/Interstate 64 East to Hanley Road. Go north on
Hanley Road until you come to Bonhomme Avenue. Go west one-half
block and the hotel will be on the left.

From South
Take Highway Interstate 70 East to Interstate 170 South and exit onto
Ladue Road. Ladue Road turns into Maryland Avenue. Follow Maryland
Avenue to Bemiston Avenue and make a right. Follow Bemiston to
Bonhomme Avenue and make a left turn. The hotel is located on the right.