Book Description Blast! A Crash Course in Drafting and Crafting Marketing Copy
Presented by Meghan Pinson of My Two Cents Editing
You already know you need a blurb for your back cover, and by now you’ve probably either drafted several or decided to wait for an epiphany — or an expert to take it out of your hands and write it for you. This workshop presents a happy medium: a one-hour crash course in drafting and revising a great piece of copy for your novel or nonfiction book.
This powerful, versatile paragraph can be adapted for query letters, elevator pitches, and the ever-mysterious online metadata that drives traffic to your sales pages.
Bring your work in progress — however messy or polished — to this class hosted by the SLPA on April 11 at 7pm at THE HEIGHTS, and we’ll workshop it to within an inch of its life. Bring paper and pencil or laptop.
Minor tweaks will make your book description work for all your marketing needs:
|- Jacket copy
||- E-book promotions
|- Query letters
||- Amazon sales pages
|- Elevator pitches
||- and more!
|- Online metadata
Meghan Pinson is an editor, writing mentor, and consultant who launched My Two Cents Editing in Los Angeles in 2009. She currently lives in St. Louis and teaches workshops in Missouri and California; she belongs to the Editorial Freelancers Association, the Missouri Writers Guild, and Reedsy, among other excellent organizations.