BLOG

Whether you are an aspiring author, a published author, a publisher or one who provides services to those who publish, the purpose of this SLPA Blog is to provide information and resources on a full range of author/publishers issues and ideas.
  • Wednesday, October 24, 2012 12:15 PM | Linda Austin (Administrator)

    There is more to making a book cover stand out than most of us can begin to realize (that goes for the interior of the book, too). Even a commercial graphic artist is not the same as one who understands what works for book covers. If you don't have much money, save up, but you can find cover designers that aren't that expensive, particularly if you stick to a simple design, if you can lead them in the direction your mind is thinking so they don't have to do umpteen retakes of guessing, and if you have your own artwork or nice photos. 

     

    Carolyn Howard-Johnson has several good DIY books on marketing and even on self-editing so your pro editor won't have to charge you a fortune to clean up a mess. Here's her post giving some tips on cover design so you can confer intelligently with your designer: What You Should Know About Book Covers

     

     

     

  • Monday, October 08, 2012 1:50 PM | Linda Austin (Administrator)

    Jane Friedman has experience as an insider in both trade and indie publishing. She's worth your follow. Below is a great article by her.

     

    The Future of the Author-Publisher Relationship

     

     

  • Friday, August 10, 2012 12:39 AM | Linda Austin (Administrator)

    Color printing has long been too expensive unless using an overseas printer from an East Asian country like China. Recently Ingram announced a new color print technology that drops the price of color printing nearly in half. Sounds promising!

     

    Ingram/Lightning Source announces new color printing technology

     

  • Thursday, August 02, 2012 12:20 PM | Linda Austin (Administrator)

    There is an art to writing and emailing a press release to the media so it doesn't get deleted immediately. Take a look at Sandra's article below. Note the email subject line must be catchy, but not so cute the journalist can't tell what you're talking about. If it relates to something in current news, all the better. Journalists say they ignore the plethora of press releases coming in through press release site (ex. PRWeb) so email directly to the editor and a reporter of the appropriate section of the news media (Lifestyle, Business, Entertainment, etc.) Check the media's website to find names.

     

    How to email a press release to journalists

     

     

     

  • Wednesday, July 11, 2012 12:48 PM | Linda Austin (Administrator)

    Thanks to board member Cathy Davis for bringing this comprehensive article to our attention. It offers different and respected viewpoints as well as options if you prefer not to do it totally DIY. One of our members hired someone from Smashwords's  list of formatters and was pleased by the cost and performance, while another is happy with BookBaby. Be sure you understand the contracts when using Kindle Direct and Select, Smashwords, BookBaby or other company.

     

    How to Self-Publish Your E-book

     

     

  • Sunday, July 08, 2012 3:54 PM | Linda Austin (Administrator)
    Most indie authors can't afford a developmental editor, but it pays to know what they do. You might get a critique group to help with some of it. Alan Rinzler tells us what you should expect from a developmental editor.
  • Friday, July 06, 2012 1:51 PM | Linda Austin (Administrator)

    Your website should have a page with all info the media might want about you and your book, especially important if you are sending media releases to gather publicity. And make it really easy for them to find what they need.

     

    How to make your website media friendly, from BookBaby

  • Thursday, June 14, 2012 1:39 PM | Linda Austin (Administrator)

    Found this excellent comprehensive (without being a book!) article on really important things to know about self-publishing before you jump in the water.

     

    25 Things You Need to Know About Self Publishing

     

  • Wednesday, June 13, 2012 11:28 PM | Linda Austin (Administrator)

    Joel Friedlander is a good guy for indie-publishers and new authors to follow. Here's a comprehensive article he has about publishing:

     

    The Secret to Self-Publishing Success

     

    Note the last paragraph - exactly what board member Kim Wolterman said tonight at the meeting.

  • Tuesday, May 22, 2012 11:26 PM | Linda Austin (Administrator)

    In preparation for our June speaker, social media maven Erica Smith, here is a post by an ex-literary agent and new kidlit author, Nathan Bransford, a great publishing/writing resource:

     

    Social Media is an Imperfect Sales Tool. Use it Anyway

     

    After Erica's presentation, we'll be taking another poll to see who is interested in small-group social media workshops (SLPA members only). These will concentrate on one aspect of social media at a time, ex. Twitter, Facebook, or blogging for authors, with hands-on instruction.  

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